Even though it is a super hot seller’s market, there are still a handful of homes to choose from. Sellers feel they are in the power seat while buyers are working hard to find affordable deals. In this market, homes typically don’t sit on the market for very long. However, if you do find your house on the market longer than you’ve planned, here’s how to separate your house from the competition in Miami.
Set the Right Price
Of course, pricing is critical in setting your home apart from other homes in the area, but this is a balancing act. Setting the price at the top of the market will limit some buyers who find it just above or at the top of their price range. Setting it below the main marketing listings will generate a lot of interest in the house. This is good but you need to make sure that the price isn’t too low. You want multiple offers to drive the price up to its top market price; setting it too low initially might limit the upward bidding potential.
Professional Photos
Your real estate agent should want professional photos. If he doesn’t take exceptional photos himself, he understands that this is a critical marketing component that gets people in the door to see the property. Photos should be well lit and capture the home in the best possible angles. Great photos make rooms look bigger and highlight the key selling points of your home. Just because you have three bedrooms doesn’t mean you need to show the third bedroom if it is tiny and painted an off-color.
Derek Gelber lists the best pictures in town because he uses Miami Property Views!
Get a Stager
Staging is another great marketing strategy. Great staging gives buyers a palette to view their own lives in the home. It minimizes furniture but still sets a purpose for each room. A home office might have a single desk in it for staging purposes where a functional home office would have files, bookshelves, and other items along with the desk. Staging starts with removing the clutter and making sure the furniture fits the space. Take the time to stage the house.
Make Critical Updates
Your real estate agent is your partner in reviewing the home and recommending which updates will make a difference in selling your home. Homeowners willing to put a little elbow grease into a project can do many updates. This might include painting walls or changing out hardware and fixtures in kitchens and bathrooms. There may be a more serious item on the list that should be fixed before listing. Perhaps the furnace isn’t working or the pool pump has died. These are critical components that buyers will not want to fix as soon as they close escrow. Spend the money to get the house ready to sell.